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Custom CRM & Systems Integration Services

Service Overview:

Roughly 55% of CRM implementations fail to meet their original goals, and the top cause isn’t the software, it’s poor adoption from the people using it. Sales reps abandon systems that add extra clicks without giving anything back, so the data goes stale, and six months later the CRM everyone paid for is just an expensive contact list nobody trusts.

Most CRM problems trace back to the same root: the system was built around a generic sales process instead of how your team actually works. Add a disconnected ERP or accounting tool, and now someone’s manually re-typing the same customer data into three places, with no single record anyone can rely on.

We fix that at the structural level. Either building a CRM shaped around your actual sales and support process from the start, or connecting your existing tools so data moves automatically between them, no manual re-entry, no conflicting records.

This fits three kinds of clients. A business still tracking leads and customers across spreadsheets and email. A team whose CRM and other tools don’t talk to each other, forcing duplicate data entry. A company whose off-the-shelf CRM doesn’t match how they actually sell or support customers.

Real Scenarios

When You Need This Service

Your Team Still Uses Spreadsheets

Leads and customer records live in a shared sheet that three people are editing at once. Something always ends up wrong.

Your Tools Don't Talk to Each Other

Sales lives in one system, support in another, invoicing in a third. Nobody has the full picture of a customer.

Your Team Doesn't Actually Use the CRM

It was rolled out with good intentions. Reps go around it anyway because it slows them down instead of helping.

Your CRM Doesn't Fit How You Sell

The stages, fields, and workflow were built for a generic sales process, and yours doesn't work that way.

Our Process

How This Service Works

Most CRM failures start with a system built for a sales process nobody actually follows. We start with how your team really works, not a template.

Talk Through My Project
  • 01

    Process Mapping

    We learn how your sales and support process actually works before touching a single field or workflow.

  • 02

    System Design

    We decide what to build custom and what to connect, based on what your team will actually use.

  • 03

    Development & Integration

    The CRM gets built or wired into your existing tools, so data moves without anyone re-typing it.

  • 04

    Rollout & Training

    We launch with your team, not at them, and stay through the first weeks when adoption usually breaks down.

Sub-Services

What's Included in This Service

Custom CRM Development

Built around your actual sales and support process, not a generic template with your logo on it.

CRM Integrations

Your CRM connected to your ERP, accounting tools, or support platform, so nothing gets re-typed twice.

Data Migration & Cleanup

Old, messy customer data cleaned and moved over without duplicates or lost records.

Sales Pipeline & Workflow Automation

Repetitive follow-ups, status updates, and handoffs automated instead of tracked by hand.

Custom Reporting & Dashboards

Reports built around what your team actually needs to see, not a generic dashboard nobody checks.

Third-Party API Integration

Connecting your CRM to the outside tools your business already depends on.

Existing CRM Fixes & Rebuilds

A CRM your team has stopped using, fixed or rebuilt around what will actually get adopted.

The Difference

Why Clients Choose Sollva

Built for Adoption

We design around what your team will actually use, since an unused CRM is a wasted investment either way.

Everything Connects

Sales, support, and accounting data flow between systems automatically instead of getting copied by hand.

One Team

Design, development, and integration handled by the same people, start to finish.

Fixed Scope

You know the cost and the timeline before work starts.

Support After Rollout

We stay through the first weeks after launch, when most CRM adoption problems actually show up.

Common Questions

Frequently Asked Questions

Depends on your process. Off-the-shelf tools work well when your sales process is fairly standard. A custom build makes sense when you keep bending an existing tool to fit a workflow it wasn't built for.

Yes. That's most of the work in this service, connecting your CRM to accounting software, support tools, or an ERP so data moves without manual entry.

That usually points to a fit problem, not a training problem. We find out what's actually causing the friction and fix or rebuild around that.

Most projects run 6 to 10 weeks depending on how many systems need to connect and how much custom workflow is involved.

Yes. We clean and migrate existing records as part of the project, so you're not starting from zero.

Yes. Once the project is paid for, the system and its code are yours.